Earlier this year, Ipsos, a survey-based market research company, acquired OTX, a firm that specializes in monitoring consumer perceptions about entertainment and media. Now, Bruce Friend, who had overseen the much smaller OTX, has been named president of the combined company’s U.S. media, content and technology research operations, Ipsos OTX Media CT.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in