Ipsos OTX President Mulls Neuroscience

Earlier this year, Ipsos, a survey-based market research company, acquired OTX, a firm that specializes in monitoring consumer perceptions about entertainment and media. Now, Bruce Friend, who had overseen the much smaller OTX, has been named president of the combined company’s U.S. media, content and technology research operations, Ipsos OTX Media CT.

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