IPG, DDS Renew Huge Media Deal

NEW YORK After months of negotiations, Donovan Data Systems has succeeded in renewing its contract  to process some $25 billion in annual ad buys for Interpublic Group media shops.

The IPG agencies place more than $25 billion in annual ad buys collectively each year. That business will, as a result of the renewal, continue to be processed by DDS.

The deal, which was negotiated by Mediabrands, IPG’s media management arm, is a blow to Chicago-based Media Bank.

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