Publishing

Intel Partners With Turner Sports to Broadcast NBA on TNT Games in Virtual Reality

Multi-year deal starts with February’s All-Star Game

Starting in February, TNT will regularly offer viewers the opportunity to watch NBA games in virtual reality. Getty Images
Headshot of Jason Lynch
By Jason Lynch

November 7, 2017

After dabbling in bringing virtual reality to basketball games over the past few years, Turner Sports is ready to make virtual reality (VR) a regular component of its NBA broadcasts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles
Convergent TV

Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Foxicon-image

By Jason Lynch

Convergent TV

A+E Networks Reconfigures Its Ad Sales Team to Sell Cross-Portfolio and Cross-Platformicon-image

By Jason Lynch

Convergent TV

Kevin Kay Out as Paramount Network President; Comedy Central’s Kent Alterman Will Take Overicon-image

By Jason Lynch

Convergent TV

NBC News Is Creating Snapchat’s First Daily News Showicon-image

By Jason Lynch

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

Beautiful Things Happen When Video Meets Display

By Criteo

The State of Audio Advertising 2022

By Stuart Feil

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Your sites feature HTML here...