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When Bob Bakish was named Viacom CEO in December 2016, he began “warehousing” the company’s library content that had been previously licensed to other SVOD services, so that it would be at the ready whenever the company settled on its streaming strategy. Now that the Pluto TV deal has closed (as discussed in this week’s cover story), he’s ready to put those library titles to work once again.
Beginning next month, Viacom expects to add 10 to 15 new linear channels to Pluto, which will be variations on its flagship brands—including MTV, Nickelodeon, BET and Comedy Central—as well as channels focused on specific Viacom shows and franchises.
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