After Buying Pluto TV, Viacom Sets Its Content Strategy for the Streaming Service

From SpongeBob to The Hills, the company’s biggest brands will soon be available

When Bob Bakish was named Viacom CEO in December 2016, he began “warehousing” the company’s library content that had been previously licensed to other SVOD services, so that it would be at the ready whenever the company settled on its streaming strategy. Now that the Pluto TV deal has closed (as discussed in this week’s cover story), he’s ready to put those library titles to work once again.

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This story first appeared in the April 8, 2019, issue of Adweek magazine. Click here to subscribe.