Thinkmodo’s newest viral stunt, this time for YouTube Red’s Cobra Kai, is certainly kicking butt, with more than 11 million views on Facebook and a trending spot on YouTube. But making it happen was no easy feat.
“The first few takes were a shit show,” says Michael Krivicka, co-founder of the video-centric creative shop, known for freaking out bystanders in the name of promoting movies and other client projects. Most famously, they tore apart a coffee shop for the Carrie remake and sparked hundreds of millions of views with a
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