Inside NBCUniversal’s New Lucrative Prime Pod Ad Format, Which Debuts Tonight

The offering sold at a hefty premium, and NBCU says brands will get the retention boost they paid for

As the 2018-19 TV season kicks off, buyers will be focusing on tonight’s rollout of NBCUniversal’s new “prime pod” premium ad format, which was one of the biggest new innovations, and led to some of most heated negotiations, during this year’s upfront.