Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever

Germany-Brazil shattered all World Cup expectations

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely wrong, and I've in fact arrived amid the most tweeted single sports game—of any kind, ever.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in