Convergent TV

Inside ESPN’s Social Media War Room During the Most Tweeted Sporting Event Ever

Germany-Brazil shattered all World Cup expectations

By Sam Thielman

July 9, 2014

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely wrong, and I've in fact arrived amid the most tweeted single sports game—of any kind, ever.

Sam Thielman
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