Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
It’s no surprise quarantining consumers streamed more content in 2020 than ever before—and advertisers quickly followed. Now, research shows more than 106 million U.S. households will stream content in 2021, which would officially give it wider reach than traditional cable and satellite TV services.
This, of course, is something of a double-edged sword for content providers: There are more consumers watching, but also more competitors. So how does a streaming service break through the noise?
This week, Ukonwa Ojo, global chief marketing officer at Amazon Prime Video and Studios, sat down at Adweek’s streaming editor Kelsey Sutton to answer this very question.
“We realized that even though people had a lot of time [in 2020], they had a lot of competition for their time and so for us it became really important that we had to break through the clutter,” Ojo said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in