What does love look like?
The Museum of Modern Love (MoML) offers an interactive experience of modern love through a free, limited pop-up in New York tied to the premiere of the Amazon Prime series Modern Love on Oct. 18.
More brands and shows are getting into the experiential marketing game, and museum-esque pop-ups are a growing part of that. Lovers from all kinds of relationships—romantic, familial, friendly, self—can confess their love, write their name on a family tree and get their hair touched up before taking an aura portrait, a photo that captures a person’s essence.
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