Infographic: What Content Creators Really Think About Branded Video

The creative class speaks out

Creatives are more likely to watch branded content if it contains celebrities. Getty Images/iStock Photo

Coming from people who make money by creating brand campaigns, wouldn’t it seem counterintuitive that those writers, filmmakers, editors, animators and producers say that a good ad experience is a skippable one?

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This story first appeared in the May 1, 2017, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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