Infographic: What Content Creators Really Think About Branded Video

The creative class speaks out

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

Coming from people who make money by creating brand campaigns, wouldn’t it seem counterintuitive that those writers, filmmakers, editors, animators and producers say that a good ad experience is a skippable one?

Not really, says James DeJulio, co-founder and CCO of Tongal, a network of more than 120,000 freelance creatives and production companies. “People don’t want to be interrupted, they want to be empowered,” he said of the findings in the Tongal Creator Trends Report 2017.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 1, 2017, issue of Adweek magazine. Click here to subscribe.