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Coming from people who make money by creating brand campaigns, wouldn’t it seem counterintuitive that those writers, filmmakers, editors, animators and producers say that a good ad experience is a skippable one?
Not really, says James DeJulio, co-founder and CCO of Tongal, a network of more than 120,000 freelance creatives and production companies. “People don’t want to be interrupted, they want to be empowered,” he said of the findings in the Tongal Creator Trends Report 2017.
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