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There’s been plenty of hype surrounding the shift from traditional TV to over-the-top media services like Netflix and Hulu. However, new research cuts through the noise and shifts the focus to numbers, making it clear that no matter what advertisers say, the future favors OTT.
Since 2016, the number of TV subscribers in the U.S. has dropped from 97 million to an estimated 82.6 million by 2020, while OTT households have increased from 58 million to a whopping 96.1
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