Data & Insights

Infographic: More Than 100 Million Movies Were Rented On Demand Last Year

The Martian was the top VOD rental of 2016

Women aged 25-54 are the most common renters of VOD movies.Getty Images
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By Sami Main

According to a new study from one2one Media, more marketers and film studios should pay attention to the rental VOD space.

one2one Media helps clients tackle both addressable television ads at scale and the in-home entertainment field of renting movies through your cable or satellite set-top box. The company sifted through data from 2016 within the U.S. to reveal who’s renting and why.

“Currently, there is no industry report for this type of data,” said Karen Abram, svp of entertainment at one2one.

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Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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