Infographic: How the NewFronts Influence the Way Advertisers Approach Digital Video

8 out of 10 increased their ODV budgets

When the Digital Content NewFronts launched in 2008, no one could have predicted the issues digital video would one day face, such as brand safety, misleading political ads and conspiracy videos. However, the Interactive Advertising Bureau, which operates the NewFronts, says that hasn’t deterred advertisers—and it has the research to back that claim up.

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This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.