In New Discovery Ad Offering, Brands Appear Only in New Episodes of Most-Watched Shows

Clients will get prime positioning and promotion across the portfolio

When Discovery Communications and Scripps Networks Interactive merged in March, president and CEO David Zaslav tapped Scripps ad sales chief Jon Steinlauf to oversee advertising for the combined company in the hopes that he would apply his prowess for maximizing ad revenue to the entire Discovery portfolio.

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