In Netflix's Ad, Its ‘Tu-Dum’ Sound Interrupts People Whenever Something Weird Happens

Campaign puts sonic logo front and center to highlight brand's storytelling prowess

Netflix‘s “tu-dum” sound at the start of shows is a ubiquitous part of many people’s daily lives, perhaps without them realizing. It’s become so recognizable that the brand has brought this background sound to the forefront in its latest campaign, highlighting the quality and breadth of storytelling on its platform. 

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