TV Upfronts

In Its First Full Upfront as WarnerMedia, Company Secures Double-Digit CPM Gains

Upcoming streaming service was not part of this year’s negotiations

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In its first full upfront season since AT&T acquired it last summer and gave it a new moniker, WarnerMedia has finished its negotiations, securing double-digit CPM (cost per thousand viewers reached) gains, according to a person familiar with negotiations.

WarnerMedia collaborated with Xandr, AT&T’s advertising and analytics unit, on some upfront deals, as ad sales chief Donna Speciale explained to Adweek in May: “We are partnering with Xandr where clients and holding companies want us to, but we’re going on a client-by-client or holding company-by-holding company basis.

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