TV Upfronts

In Its First Full Upfront as WarnerMedia, Company Secures Double-Digit CPM Gains

Upcoming streaming service was not part of this year’s negotiations

WarnerMedia ad sales chief Donna Speciale doubled her audience-based upfront revenue this year. WarnerMedia
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By Jason Lynch

July 2, 2019

In its first full upfront season since AT&T acquired it last summer and gave it a new moniker, WarnerMedia has finished its negotiations, securing double-digit CPM (cost per thousand viewers reached) gains, according to a person familiar with negotiations.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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