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NBCUniversal is giving Syfy a brand refresh ahead of this year’s upfront, expanding its news division and the channel’s genre scope to include superhero and comic book-themed programming.
The network—which celebrates its 25th anniversary this fall—will be doubling its original scripted content, and picked up a pair of new series, including a Superman prequel called Krypton, which will debut on the network early next year. NBCUniversal will spotlight Syfy’s new direction during Monday’s upfront presentation.
With Marvel and Star Wars films dominating the box office, “genre content is more popular than ever,” said Chris McCumber, president, entertainment networks for NBCUniversal Cable Entertainment.