In a Play for TV Dollars, YouTube Expands Targeting Capabilities for Marketers

The video platform is also adding more countries to its Reach Planner

YouTube sees an opportunity in the growth of connected TV. Getty Images

In separate moves, Google today made further efforts to woo traditional TV ad buyers with targeting updates to YouTube, plus enhanced inventory access for buy-side ad tools. The advertising giant hopes these moves will further the flow of ad dollars to digital as the TV landscape goes through unprecedented change. 

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@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.