IMDb TV Is Turning AVOD on Its Head

To develop content that will resonate with viewers, inclusivity is key

AVOD is an essential tool that all TV networks must arm themselves with to stay ahead in today’s streaming wars. That includes Amazon, where IMDb TV viewership grew 138% year over year, with viewers spending roughly 5.5 hours per week on average on the free, ad-supported streaming. 

IMDb TV co-heads of content and programming, Lauren Anderson and Ryan Pirozzi, sat down with Adweek at our Convergent TV summit to discuss how they’re leading the AVOD charge, including their library of extensive original offerings.

Building a modern broadcast network 

When Anderson and Pirozzi joined IMDb, they set out to build a modern broadcast network—one that’s focused on creating content their customers will love. 

“When we talk about a modern broadcast network, we’re talking about shows that are told by really creative, ambitious storytellers … but also content that really does call back to some of the comfort viewing of linear broadcast,” said Anderson. 



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