IMDb TV Heads to Roku Devices in Major Distribution Agreement

Deal will bring the free streaming service to the platform's 51 million-plus users

IMDb TV and Roku logos
The deal comes as IMDb TV has been investing in original programming and increasingly courting advertisers. IMDb, Roku

Roku and Amazon usually face off as connected TV platform rivals, but the companies are partnering up for a major distribution deal involving IMDb TV.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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