Streaming & OTT

IMDb TV Heads to Roku Devices in Major Distribution Agreement

Deal will bring the free streaming service to the platform's 51 million-plus users

IMDb TV and Roku logos
The deal comes as IMDb TV has been investing in original programming and increasingly courting advertisers. IMDb, Roku

By Kelsey Sutton

January 26, 2021

Roku and Amazon usually face off as connected TV platform rivals, but the companies are partnering up for a major distribution deal involving IMDb TV.

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
Recommended articles
You Might Like

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}