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IFC knows that upfront meetings usually aren’t a laughing matter, so it’s trying to inject a sense of humor into its 2019 calendar upfront talks.
Starting today, the network is bringing pop-up comedy clubs to a handful of New York and Chicago agencies, for afternoon happy hours featuring beer, wine and snacks, a business presentation from IFC, and a trio of stand-up comics, each of whom will perform 10-minute sets.
The idea stems from IFC parent company AMC Networks, which last year took a majority interest in Levity Live.
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