Adweek’s weeklong analysis of each broadcast network’s new fall shows continues with CBS, which overtook NBC to win last season in the 18-49 demo thanks in large part to airing Super Bowl 50 in February. A year ago, I noted that CBS entered last fall with the strongest crop of new shows among any of the broadcasters, but only two of them returned for a second season.
I’ll be making no such claims this year. CBS is rolling out six new shows—more than even ABC, which usually leads the pack—and I can’t remember another freshman fall lineup in which all shows were likely to be so warmly embraced by that network’s core audience while being completely rejected by everyone else.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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