Identity and Advanced TV Have Reshaped Video Advertising

It used to be about cutting time off content, but that’s changed

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Just when creatives wrapped their heads around data and programmatic, new technology is about to reshape storytelling again. While those first disruptive trends changed display and rich media ads, video ads remained largely unaffected. In fact, video ads haven’t actually changed in decades, aside from getting shorter and running on different types of screens.

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