Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
Just when creatives wrapped their heads around data and programmatic, new technology is about to reshape storytelling again. While those first disruptive trends changed display and rich media ads, video ads remained largely unaffected. In fact, video ads haven’t actually changed in decades, aside from getting shorter and running on different types of screens.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in