Iceland Wishes You a Very Merry Fishmas in Quirky Seafood Ad

To promote its seafood, the country introduces Father Fishmas and his elves

Father Fishmas and his fisherman elves were created to promote Icelandic seafood. Seafood from Iceland / Brandenburg

The Icelandic people are so proud of their country’s fish that they celebrate it twice a week with Fishmas—well, they do according to a new quirky video and social campaign by agency Brandenburg for client Seafood from Iceland.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.