IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

For the second year, it will be an online-only event

The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021.

The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long made up the presenters during the annual week of programming.

The date and decision, which the IAB announced this morning, is the first indication that the upcoming year’s NewFronts and Upfronts may look different than they once did as digital and traditional video continue to converge and the industry looks for new and better ways to transact across platforms.

“What we’re hearing from the buy-side, from agencies and brands, has come through very loud and clear: the lines of separation between traditional television and streaming and digital are fast eroding,” said David Cohen, CEO of the IAB.



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