After two years of all-virtual NewFronts, the Interactive Advertising Bureau is ready to get back to in-person presentations, but it will be keeping a feature it had first introduced during the pandemic: a weeklong event host.
Senior Peloton instructor Alex Toussaint will host this year’s NewFronts. He takes over for former Entertainment Tonight, Extra and E! anchor Maria Menounos, who emceed in 2021, and former HQ Trivia host Scott Rogowsky, who had the job in 2020.
This year’s NewFronts theme is “Stream On,” which the IAB hopes to convey how consumers and brands are going all-in on streaming.
The 2022 NewFronts are set to take place May 2-5 in New York.
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