Had the Covid-19 pandemic not occurred, the Interactive Advertising Bureau would be in the middle of its annual Digital Content NewFronts gathering, which had been scheduled to take place this week in New York.
Instead, the IAB is firming up the plans for its postponed NewFronts virtual event, which will now take place the week of June 22 and feature a half-dozen new presenters filling some of the slots vacated by the eight companies that have dropped out since the event went

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