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As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season.
Events and company presenters for this year’s Digital Content NewFronts—slated to take place April 27-May 6 in New York— will now have the ability to stream their presentations, part of a plan that the IAB says will increase “flexibility” for presenters and attendees alike.
The new option will enable participating publishers to either produce fully streamed presentations without a live audience, or create a show that would have an audience and also be streamed for remote viewers.