IAB Postpones NewFronts for Almost 2 Months

Annual event moves from late April to week of June 22

Three weeks after shifting this year’s Digital Content NewFronts to a virtual event in light of the novel coronavirus, the Interactive Advertising Bureau is now postponing the entire annual event for nearly two months.

The NewFronts, which had been slated to take place April 27-May 6, have been moved to the week of June 22, the IAB said today in a blog post.

The delay comes a week after buyers indicated to Adweek that they would likely not be able to conduct upfront negotiations in the usual late spring/summer time frame as the COVID-19 pandemic continued to wreak havoc on the industry.

“Moving the NewFronts will give publishers time to be creative, fine tune their messages and do their best work.



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