IAB Expands 2020 NewFronts Lineup to Include Amazon and 2-Day Streaming Conference

This year's slate grows to a week and a half of programming

a crowd of people in front of a board featuring many media publishers
This year's NewFronts presenters include several returning companies like The New York Times, Twitter, Roku and Verizon Media. Photo Illustration: Trent Joaquin; Source: IAB

The increasingly crowded streaming space is shaking up the Interactive Advertising Bureau’s Digital Content NewFronts slate this year. The 2020 lineup, featuring streaming-based companies including Hulu, YouTube, Vudu and Roku, will expand beyond the IAB’s recent weeklong format with an additional two days of presentations focused on the streaming world—including the ecommerce and streaming giant Amazon making its inaugural NewFronts appearance as a presenter.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.