IAB Expands 2020 NewFronts Lineup to Include Amazon and 2-Day Streaming Conference

This year's slate grows to a week and a half of programming

The increasingly crowded streaming space is shaking up the Interactive Advertising Bureau’s Digital Content NewFronts slate this year. The 2020 lineup, featuring streaming-based companies including Hulu, YouTube, Vudu and Roku, will expand beyond the IAB’s recent weeklong format with an additional two days of presentations focused on the streaming world—including the ecommerce and streaming giant Amazon making its inaugural NewFronts appearance as a presenter.