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The Interactive Advertising Bureau is planning a virtual four-day fall industry event this September as the digital ecosystem continues to rebound.
The event series includes the new IAB Fall Marketplace on Sept. 14, featuring digital video and connected TV buyers. That event—originally called NewFronts West—was reconceived last year as Reach Conference.
Confirmed Fall Marketplace presenters include A+E Networks, Canela Media, Facebook, Roku and Samsung Ads. All of those companies participated in the IAB’s NewFronts presentations this spring, and Roku had a presence in 2020’s Reach Conference.
The IAB is also planning panel discussions from Forbes, Fox News, NPR, Univision, Vevo and others during the Fall Marketplace.
The Fall Marketplace comes as connected
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