IAB Sets 2022 Hybrid NewFronts Date, Creates PlayFronts for Gaming Industry

The organization schedules first in-person events since the pandemic began

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After two years of all-virtual NewFronts, the Interactive Advertising Bureau is ready to get back to in-person presentations for its annual spring event—mostly.

The IAB has set its upcoming 2022 NewFronts to take place in a hybrid format—four days of in-person presentations, followed by a day of virtual events—during the week of May 2, 2022. The news came as the organization announced its lineup of in-person and hybrid events for the first half of 2022, including the first-ever PlayFronts, which will be focused on the gaming industry.

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