TV Upfronts

Hulu’s Peter Naylor on Why Advertisers Should Take a ‘Marketers-First Look’ During Upfronts

Focusing more on the ‘hearts and minds of viewers’

Hulu's Peter Naylor on how mass media has been "pulverized." Austin Hargrave/Hulu
By B. Bonin Bough

May 15, 2019

Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends.

B. Bonin Bough

Bonin Bough, a former digital executive at Mondelez International, is author of the book Txt Me and host of CNBC's Cleveland Hustles. He is also a member of the Adweek Advisory Board.

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