Hulu’s First Upfront Attracts Attention, Attendees, Hopefully TV Dollars

Digital TV service announces new projects from Seth Meyers, more

As Hulu's programming slate deepens, its advertising model is also getting more intricate. Like AOL, the company is offering guarantees based on Nielsen's new OCR (online campaign ratings) system, which purports to group digital television viewers into GRP-like collections of unique ad-watching users. The team-up makes sense, perhaps moreso for Hulu than for AOL, since Hulu offers a hybrid product that is so close to traditional TV: part library content, part day-after streaming of high-profile broadcast shows—some of which fare much better on the streaming service.