A year after running its first Super Bowl ad for an original series—which then became the first overtime spot in Super Bowl history—Hulu will be returning to the Big Game on Feb. 4, airing a Super Bowl spot for the second straight year.
The streaming service confirmed its return to the Big Game, but for now it’s keeping the rest of the details about the ad under wraps, including whether it will be show-focused—as last year’s Handmaid’s Tale spot was—or brand-focused, as was the case with its first two Super Bowl campaigns: 2009’s “Alec in Huluwood” starring Alec Baldwin and 2012’s “An Evil(er) Plot to Destroy the World” starring Will Arnett.
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