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We’ve seen some interesting plays to break through the noise of the Super Bowl from brands like Skittles, which is foregoing a spot in the game this year to put on a Broadway play. Others will be going the more traditional route, spending top dollar to run a big ad in the big game.
Hulu, however, will be trying for both. The streaming service will be running an ad in the game for the third straight year and is also using the Super Bowl as an opportunity to get in on one of the year’s most unexpected social media phenomena.
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