Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
On Friday, Hulu and the Instagram account of “world_record_egg” teased a mystery collaboration that would be unveiled Sunday after Super Bowl LIII.
But it turns out that the partnership wasn’t related to a new series for subscribers to binge, or anything Super Bowl-related. Instead, Hulu used the attention to remind viewers that mental health is important: revealing a PSA about the importance of “talk[ing] to someone” for those struggling with the “pressure of social media.”
In case you missed the entire splashy rollout, here’s a catchup: a cryptic message referencing Hulu appeared on the Instagram account of “world_record_egg” on Friday.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in