Hulu Finally Unveils Transactional Ad Format, GatewayGo, at NewFronts

Streamer emphasizes Disney ties in pitch to marketers

Hulu has been teasing a transactional ad format for almost a year. Now, in time for this year’s NewFronts presentation, the new ad format is finally here.

GatewayGo will allow ad-supported viewers to send a special offer to their phones or emails, and will give advertisers a more direct way to try to convert those viewers into customers. The ad format, one of several Hulu has introduced in recent years, will let advertisers use second-screen tech like QR codes and push notifications to encourage immediate action, and comes as shoppable

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