NewFronts

Hulu Finally Unveils Transactional Ad Format, GatewayGo, at NewFronts

Streamer emphasizes Disney ties in pitch to marketers

Hulu is emphasizing its ties to the bigger Disney portfolio in conversations with marketers. Hulu
Headshot of Kelsey Sutton
By Kelsey Sutton

June 22, 2020

Hulu has been teasing a transactional ad format for almost a year. Now, in time for this year’s NewFronts presentation, the new ad format is finally here.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Recommended videos
Related Articles
YouTubes star-studded presentation emphasized the platforms creator base and the big-screen opportunities for advertisers.
NewFronts

YouTube Doubles Down on Its Living Room Takeover at Brandcasticon-image

By Kelsey Sutton

Illustration of Hulu Newfronts ad
NewFronts

Hulu Taps Its Stars for Virtual NewFronts Pitch With 9-Part Eventicon-image

By Kelsey Sutton

YouTube on stage at an event
NewFronts

YouTube’s Brandcast NewFront Will Shift to Digital-Only Due to Coronavirus Concernsicon-image

By Kelsey Sutton

TV with labels coming off
NewFronts

Streamers Strut Into NewFronts Buoyed by Pandemic Audience Gainsicon-image

By Kelsey Sutton

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Are You Advertising With Integrity?

By Connatix

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

The Power of Leading With Your Brand’s Purpose

By Amazon Ads

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount