MillerCoors’ products—lots of them—are coming to Hulu programming in what will be the streaming service’s most expansive integration ever.
The adult beverage company is the first advertiser to work with Hulu on multiple brand integrations, spanning at least 10 episodes of four original programs.
“As more and more consumers shift to OTT and streaming, those hard-to-reach consumers are shifting into those platforms,” said Nicole Sabatini, vp and head of integrated marketing at Hulu. “The content and originals [on these platforms] are stories that brands want to be a part of and connecting to consumers where they are.”
The two worked with Connect at Publicis Media to integrate the adult libations in at least 10 episodes among four Hulu shows: new comedy series Ramy, horror anthology Into the Dark, anthology series The Act and Mindy Kaling’s upcoming Four Weddings and a Funeral reboot.
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