Hulu Taps Its Stars for Virtual NewFronts Pitch With 9-Part Event

Digital-only format 'allowed us to be more creative,' Scott Donaton says

Illustration of Hulu Newfronts ad
Hulu star Ramy Youssef will host one of nine episodes during Hulu's upcoming NewFront presentation. Hulu

Hulu executives began planning their 2020 NewFronts event last fall, intending on pulling off another live presentation that has in past years been well-attended and positively received by marketers. That all changed in mid-March, when the Covid-19 pandemic upended plans throughout the industry and caused the NewFronts to shift to a virtual format, and then get postponed for two months.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.