Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Hulu is the latest longtime Super Bowl advertiser that has opted to stay on the sidelines for 2021’s game.
After four consecutive years of Super Bowl ads, the streaming service will not run a standalone spot during Super Bowl 55, Adweek confirmed Tuesday. However, the brand will appear in some form during the Big Game as part of an ad for the Disney Bundle, which includes Disney+, ESPN+ and Hulu. (Details about that ad remain under wraps.)
It’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in