Hulu Will Sit Out Super Bowl 55 After 4 Consecutive Years of Ads

Brand will instead appear as part of a spot for Disney's streaming bundle

Hulu is the latest longtime Super Bowl advertiser that has opted to stay on the sidelines for 2021’s game.

After four consecutive years of Super Bowl ads, the streaming service will not run a standalone spot during Super Bowl 55, Adweek confirmed Tuesday. However, the brand will appear in some form during the Big Game as part of an ad for the Disney Bundle, which includes Disney+, ESPN+ and Hulu. (Details about that ad remain under wraps.)

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