Streaming & OTT

Hulu Rolls Out Self-Service Ad Tool to Woo Smaller Businesses

Closed beta will let marketers with modest budgets onto the platform

hulu-advertisers-content-2020 — Interested advertisers will be vetted (along with their creative) through the same review process in place for Hulu's Advanced TV.Sources: Getty Images, Hulu

Hulu is making its advertising platform more accessible to businesses with smaller marketing budgets.

The streamer, which is courting more advertisers as it’s further integrated into parent company Disney, is opening up a closed beta test of a self-service ad manager to small and medium-sized businesses, it said today. It’s the first self-service tool from Hulu and will give marketers the ability to start campaigns on the streamer with a minimum spend of $500.

Those marketers will be able to plan, manage and track their campaigns on the platform on their own.

“We’ve long enjoyed collaborating with many of the top 200 brands in the U.S.,