Hulu Returns to Super Bowl for Third Straight Year

Will the ad tout the brand or a new original series?

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Hulu is returning to the Super Bowl for the third year in a row with a 30-second spot.

Details about the advertisement are still under wraps.

The streaming service previously returned to the Super Bowl in 2017 after a five-year hiatus to run its first advertisement for an original series, The Handmaid’s Tale. That ad aired again later in the game and was the first overtime spot in Super Bowl history.

Last year, Hulu used the Super Bowl to tease its upcoming series Castle Rock.

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