Hulu Reflects on Its First Year of Live Sports Coverage

5 takeaways from the streaming service

Hulu released data on live TV viewers. Getty Images

It’s been a year since Hulu began streaming sports live. In that time, we’ve seen the Golden State Warriors win the NBA Championship and the Washington Capitals take home the Stanley Cup. Along the way, Hulu has collected data on what viewers are watching, and how they’re watching it.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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