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Hulu has upped Scott Donaton to the role of head of marketing following the February departure of former marketing chief Patrizio “Pato” Spagnoletto, who became global chief marketing officer, Discovery direct-to-consumer.
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Donaton—whose new title is svp, head of marketing—has been head of creative for the streaming service since December 2019, when Hulu poached him from Digitas. In his new role, he will focus on driving growth, overseeing data and insights, and working to bring Hulu’s brand to life through creative.
Hulu
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