Hulu’s Pause Ads Move Out of Beta, With More New Formats in the Works

Next up are binge ads, with a ‘transactional’ rollout planned for 2020

hulu pause ad format streaming advertising
Hulu's pause ad format is rolling out to all advertisers this month. Hulu

Hulu has already announced two new ad formats this year—pause ads, which are activated when a user hits the Pause button; and binge ads, which tailor their content to viewers’ streaming behavior. As its pause ad offering moves out of beta, the streaming service is now working on other formats, including a “transactional” one that will direct viewers to a second screen to interact with advertisements.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.