When Hulu launched an ad-free version of its streaming service last month, CEO Mike Hopkins vowed that it was "not our exit from the ad business by any stretch" and that advertising would "continue to be central to our business."
Hulu kept its word, announcing that as of today, it's open for programmatic advertising.
As part of the company's programmatic ad strategy, first unveiled in August, Hulu has partnered with Oracle Data Management Platform and Facebook-owned video-ad platform LiveRail to offer programmatic advertising options for the first time.
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