Hulu Is Open for Programmatic Advertising Starting Today

Despite ad-free option, it remains committed to ad sales

When Hulu launched an ad-free version of its streaming service last month, CEO Mike Hopkins vowed that it was "not our exit from the ad business by any stretch" and that advertising would "continue to be central to our business."

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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